Alexandra has 15 years experience in general management, marketing and sales in the FMCG industry and has worked in Asia, Eastern Europe and Switzerland. She founded and has co-managed since 2005 a research and marketing consultancy company whose clients are startups and companies based in the region. She has been a Jury member of the Prix Strategis for 6 years (President in 2010 and 2011). The Prix awards annually a swiss startup for its innovation and capacity to roll-out. She sits on the board of a public company and on the foundation board of Lausanne University.