Björn is the CTI Entrepreneurship Module 3 & 4 Program’s Manager for Western Switzerland and a Marketing Trainer for Module 3.
Björn has 29 years experience in management, marketing and sales with Fortune 500 companies to personally launched startups.
With a degree in Mechanical Engineering and an MBA with a specialisation in B2B Marketing, he helps companies better understand the needs of their customers to build strong sales arguments, better position their products and to gain visibility using an adapted marketing mix. With his broad background, he gives valuable input to both Industrial Engineering companies as well as to the Life Sciences.
Born in Sweden, educated in Switzerland, UK, France, USA, and Japan, he now lives and work in Vaud.